Using LinkedIn to Grow Your Business with JoAnne Funch

Oct 14, 2020

If you are not using LinkedIn to grow your business, then you need to rethink your social strategy. Now I know you may be thinking, “Isn’t LinkedIn for job seekers and networking for people in the corporate world?”

Not anymore! LinkedIn has been advancing their competitive edge to expand beyond the old image of just being the place to find a job. In fact, more and more business owners and entrepreneurs are using LinkedIn to connect with influencers and other business owners within their niche. 

Whether your business is one that recruits others to join your team, helps business owners grow their business or is looking to expand your network leading to profitable connections, LinkedIn IS the platform for all of it!

And because people are all overly focused on TikTok and IG which is a bit overcrowded, LinkedIn is even more ripe for the picking to reach your ideal customer.

After researching the platform recently myself, I am convinced that we all need to be using LinkedIn as part of your social media strategy. That’s why I’ve invited JoAnne Funch, the founder of LinkedIn for Business, on this week’s podcast to discuss how to get going to grow your business with LinkedIn.

JoAnne works with business owners and corporate leaders who want to leverage LinkedIn and their relationship building strategies. She helps business owners like you gain more exposure for your brand so you can have more impact, income and credibility in your business. Her goal is to inspire business professionals to think differently about developing a network of valuable and profitable connections.

“There's no value in a network you're not willing to build.” - JoAnne Funch

So if you are yearning for meaningful connections and a deep desire to be heard not only personally but professionally, LinkedIn is the platform for you. Grab your notebook and pencil before tuning in - JoAnne has packed this interview full of all the tips you need to get started!

Here’s a sneak peek of the convo:

• [2:22] How JoAnne came to the realization that LinkedIn was the platform she needed to network for her career.
• [5:52] Why LinkedIn is so necessary for building your business.
• [10:38] The biggest mistakes you need to avoid on LinkedIn as a business owner.
• [13:52] Ways to use LinkedIn to build a successful business.
• [17:47] Finding and connecting with people who would be interested and willing to invest in the business or projects you’re building.
• [20:38] How to repurpose content you’re already creating for other platforms to share on your LinkedIn account.
• [22:58 ] JoAnne’s pro-tips for growing your business on LinkedIn.
• [27:24] The amount of time and effort you need in order to be successful on this platform.
• [30:07] Making sense of the LinkedIn subscription accounts available for your business.

GRAB TODAY’S FREE RESOURCE: To download my free workbook Discovering Your God-sized Dream of Working for Yourself, along with resources mentioned in the episode, go to www.catchyourmoney.com/31

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