Discovering WHO is Your Ideal Customer

Aug 12, 2020

Do you have a business idea but are unsure WHO will actually buy your product or service? Are you wondering how you determine exactly who IS your ideal customer?

Stop searching for your customer… rather ATTRACT them! It can be done with less effort once you understand your customer’s:

• Needs by way of the questions they asks
• Biggest pain source that keeps them up at night 
• How they are feeling about the situation 
• Past experiences that have hindered their results
•  

Let me be real – you will have to do a bit of work to uncover your ideal customer. But, this is necessary for every other aspect of your business. When you truly know your customer, you’ll be able to easily design your products, services, and marketing around them and what THEY need from you.

Do you see how huge that is?

Let me help you get started. In this week’s episode, I outline eight questions to help you start getting clear on creating your ideal customer avatar – aka ICA.

So get comfy, grab your notebook and pencil and get ready to make a jump forward in your business

Here’s a sneak peek of the convo:

• [4:01] What you should be asking yourself to better understand your ideal customer.
• [9:52] Exploring ideal solutions your customer is seeking out.
• [13:00] How to approach your ideal customer’s emotions as it relates to their biggest problem.
• [15:10] The key to overcoming your customer’s resistance by knowing this one thing.
• [21:58] Speaking to your customer effectively and comfortably.
• [29:31] Creating your action plan.

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